Why Use A Realtor
To Sell Your Home?
Buying or selling
real estate is one of the greatest financial investments that people
make in their lifetime. Today's real estate transactions usually
exceed $100,000 and considering the small upside cost and the large
downside risk, it seems almost foolish to consider a real estate
deal without the professional assistance of a Realtor.
All licensed real estate agents are not the same. Only licensees who
are members of the National Association of Realtors are properly called
Realtors and can proudly display the Realtor logo on business cards
or marketing materials. Realtors subscribe to a strict code of ethics,
are expected to maintain a higher level of real estate knowledge, and
are committed to treat all parties to a transaction honestly.
A Realtor has access to numerous classes, seminars and certification
opportunities. Local Realtor groups are active in community matters,
and individual members are routinely involved in PTAs and other neighborhood
organizations. Local Realtors are community experts; they watch real
estate trends and participate in local matters.7 Reasons to Use a Realtor
to Sell Your Home:
- Your Realtor can provide you with up-to-date information on what
is happening in the marketplace as well as the price, financing, terms
and condition of competing properties. These are important factors
in getting your property sold quickly and for the best price.
- Your Realtor can make knowledgeable recommendations for repairs or
cosmetic work that will enhance the salability of your home.
- Your Realtor can market your property to other real estate agents,
as well as to the public. In most markets, over 50% of real estate
sales are cooperative sales; that is, a real estate agent other than
yours finds the buyer. Your Realtorwill act as the marketing coordinator,
disbursing information about your property to other agents through
a Multiple Listing Service, open houses for agents, office and board
meetings.
- Your Realtor understands when, where and how to advertise your home.
It is a misconception that advertising sells homes. The National Association
of Realtors studies show that 82% of real estate sales are the result
of agent contacts through previous clients, referrals, friends, family
and personal contacts.
- Your Realtor will generally prescreen and accompany qualified prospects
through your property.
- Your Realtor can assist you in objectively evaluating each buyer's
offer, without compromising your marketing position. This initial contract
is only the beginning of the process of appraisals, inspections and
financing. Your Realtor will help you write a legally binding agreement
that will be more likely to make it through the process.
- Between the initial contract and closing, many questions may arise.
For example, there may be inspection repairs or title questions. Your
Realtor is the best person to objectively and efficiently resolve any
issues and move the transaction to a smooth closing. |